React to Every
Subscriber Behavior
Trigger automated emails when subscribers open, click, go inactive, or when external events fire from Shopify, Stripe, and Zapier.
9
Trigger types
<1s
Trigger latency
3x
Higher engagement
Set Triggers, Sit Back
Configure once. Every matching event fires the automation instantly.
Choose a Trigger
Pick from 9 trigger types: subscriber added, tag added, email opened, link clicked, campaign sent, reply received, inactivity, webhook received, or manual trigger.
Build the Response
Send an email, apply a tag, wait a delay, add a condition, fire a webhook — chain multiple actions into a complete workflow with branching logic.
Activate and Monitor
Turn it on and it runs 24/7. View trigger logs to see every event and the actions that fired.
Why Behavioral Triggers Outperform Scheduled Emails
Link Click Follow-ups
When someone clicks your pricing page, send a personalized demo invite 24 hours later.
Inactivity Win-Backs
Set inactivity from 1–365 days. Subscribers who exceed the threshold trigger your win-back flow.
Post-Purchase Flows
Shopify fires an order webhook. MoreMail instantly sends thank-you emails and cross-sell sequences.
Interest-Based Nurturing
When someone opens your product announcement, follow up with a detailed feature breakdown.
Multi-Touch Campaigns
After a launch email, auto-queue a reminder in 3 days and a last-call in 5 days.
Payment Upsells
When Stripe confirms a payment, trigger an upsell sequence for premium features.
9 Trigger Types, Unlimited Flows
Every subscriber action can start an automation. Combine triggers with conditions, delays, and actions to build any workflow.
Subscriber Added
New subscriber joins your list
Tag Added
A tag is applied to a subscriber
Email Opened
Subscriber opens a specific email
Link Clicked
Subscriber clicks a link in an email
Campaign Sent
A campaign finishes sending
Reply Received
Subscriber replies to an email
Inactivity
No opens for N days (1–365)
Webhook Received
External event from Shopify, Stripe, Zapier
Manual Trigger
You trigger it yourself via the UI or API
Flow Step Types
Send Email
Deliver a campaign
Wait / Delay
Pause N hours or days
Condition
Branch on tags, opens, status
Apply Tag
Add a tag to subscriber
Fire Webhook
Call an external URL
More AI-Powered Features
AI Campaign Builder
Write emails from a single prompt
Auto-Optimization
AI resends to non-openers
Subject Lines
A/B test AI-written variants
Send-Time AI
Deliver at the perfect moment
Engagement Scoring
Hot, warm & cold tiers
Revenue Attribution
Track revenue from every email
List Hygiene
Auto-clean inactive subscribers
The Right Email at the Right Moment
Behavioral triggers turn your email from broadcast to conversation. Set them up once and they work forever.
No credit card required • Free plan includes 1,000 subscribers