A Clean List Is a
Profitable List
Automatically unsubscribe chronically inactive subscribers. Improve deliverability, reduce costs, and keep your engagement metrics honest.
90 days
Default threshold
500
Safety cap per run
24hr
Scan frequency
Why Clean Lists Win
Inactive subscribers actively harm your email program.
Enable Sunset Policy
Toggle on in Settings → List Hygiene. Set your inactivity threshold (30-365 days, default 90).
Daily Automated Scans
The sunset engine runs every 24 hours, checking last-open dates against your threshold.
Auto-Unsubscribe
Subscribers with no opens beyond your threshold are automatically unsubscribed. Capped at 500 per run for safety.
Everything You Need for List Hygiene
Better Deliverability
Email providers penalize low engagement. Removing inactive contacts improves sender reputation and inbox placement.
Lower Costs
Most platforms charge by subscriber count. Removing dead weight directly reduces your monthly bill.
Accurate Metrics
Inactive subscribers drag down open and click rates. Clean lists give you honest metrics.
Configurable Window
Set your inactivity threshold from 30 to 365 days. The default is 90 days — industry standard.
Complete Audit Log
Every sunset action is logged with subscriber email, last activity date, and timestamp.
Safety Caps
Built-in cap of 500 unsubscribes per run prevents accidental mass removal.
More AI-Powered Features
AI Campaign Builder
Write emails from a single prompt
Auto-Optimization
AI resends to non-openers
Subject Lines
A/B test AI-written variants
Send-Time AI
Deliver at the perfect moment
Engagement Scoring
Hot, warm & cold tiers
Behavioral Triggers
React to every subscriber action
Revenue Attribution
Track revenue from every email
Clean List, Better Results
Enable automatic list hygiene and watch your deliverability, engagement, and ROI improve.
No credit card required • Free plan includes 1,000 subscribers