Know Who's Hot,
Who's Not
Every subscriber gets a 0-100 engagement score updated every 2 hours. Segment by hot, warm, cold, and new to send the right message to the right people.
0-100
Score range
2hr
Update frequency
4
Engagement tiers
Precision Targeting for Every Campaign
Target Your Best Subscribers
Send premium offers and VIP content exclusively to hot subscribers who are most likely to convert.
Re-Engage the Warm Tier
Warm subscribers are on the edge. Targeted campaigns can push them back to hot before they go cold.
Clean Your List Intelligently
Cold subscribers hurt deliverability. Use tiers to decide who to sunset and who to try one last win-back on.
Always Up to Date
Scores recalculate every 2 hours automatically. No manual imports, no stale data.
Engagement Dashboard
See your tier breakdown at a glance — how many hot, warm, cold, and new across your entire list.
API Access
Query engagement stats and tier breakdowns via API for custom dashboards and CRM sync.
How the Score Is Calculated
A transparent, weighted formula based on 30 days of activity. Maximum score: 100 points.
+2 per unique open
+5 per click
+8 per reply
+16 if active in 7 days, +8 if 14 days
+10 if active 3+ weeks out of last 4
Tier Thresholds
Hot
Score ≥ 60
Warm
Score ≥ 25
Cold
Score < 25
New
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Auto-clean inactive subscribers
Stop Sending Blind
Know exactly how engaged each subscriber is. Send the right message to the right people at the right time.
No credit card required • Free plan includes 1,000 subscribers