Email ROI Calculator
See how much revenue your email list can generate. Adjust the inputs below and watch the numbers update instantly.
Your Numbers
Sets benchmark open, click, and conversion rates
Total active subscribers
Campaigns + automated emails
Revenue per conversion
$1.3K
Monthly Revenue
$15.3K
Annual Revenue
$0.26
Rev / Subscriber / Mo
$0.032
Rev / Email Sent
15
Conversions / Mo
Growth Projections(5% monthly list growth)
$1.5K
3 Months / mo
$1.7K
6 Months / mo
$2.3K
12 Months / mo
If You Optimized by 20%...
Improving your click and conversion rates by just 20% (achievable with A/B testing and better targeting) would add:
+$595
Extra monthly revenue
+$7.1K
Extra annual revenue
Email Marketing Industry Benchmarks
How does your industry stack up? These are average rates across thousands of email campaigns.
| Industry | Open Rate | Click Rate | Conv Rate | Avg Order |
|---|---|---|---|---|
| E-commerce / Retail | 15.7% | 2.1% | 1.8% | $85 |
| SaaS / Technology | 21.3% | 2.8% | 2.1% | $120 |
| Real Estate | 19.2% | 1.9% | 0.9% | $350 |
| Health & Wellness | 20.5% | 2.4% | 1.6% | $65 |
| Education / Courses | 22.1% | 2.6% | 2.4% | $197 |
| Agency / B2B Services | 18.8% | 2.2% | 1.2% | $500 |
| Local Services | 20.1% | 2% | 1.4% | $150 |
| Nonprofit / Fundraising | 24.5% | 2.9% | 1.1% | $45 |
| Other / General | 19.5% | 2.3% | 1.5% | $100 |
Click any row to apply that industry's benchmarks to the calculator above.
Ready to Hit Those Numbers?
MoreMail gives you the AI tools, pre-built campaigns, and automation workflows to turn your email list into a revenue machine.
No credit card required • Free plan includes 1,000 subscribers